April 2011

Peaches for pesos

In 90 days, the ARBOL project has collected over 1000 dollars for a documentary film project through crowd funding on the Internet. The release of its film Durazno has developed into a project that is much more than just a movie..

Hanne Bjugstad
Projects Abroad
Volunteer
Oslo - Norway


The internet offers a lot of possibilities that invite alternative forms of advertising. Through a web page called IndieGoGo, the producers of Durazno set up an account where people can donate their money voluntarly. Here you can donate upwards of one dollar and every cent counts towards a low budget movie. Durazno is the first film from the ARBOL project, which aims to help young people, especially women, finance their movies and gain access to the film industry. ARBOLsupports projects that focus on Latin American culture, working principally with projects in Argentina and Bolivia. The ideology of ARBOL also has an environmental twist. It uses recycled products in its scenography. This is to direct focus to the problem with garbage in the streets in these countries.

Durazno is a film by Yashira Jordan from Cochabamba, Bolivia. It is defined as a road movie somewhere between documentary film and fiction. The movie tells the story of Ezequiel, a 24 year old boy from Argentina. Ezequiel was abandoned by his mother at the age of 4, when she developed schizophrenia. He then had to spend his childhood in a dysfunctional family in the Argentinean countryside. Through the movie we follow Ezequiel’s journey from Argentina to Bolivia to find his real father. On his trip, he meets a lot of interesting people from his past, among them, his mother. All these meetings are complimented by the beautiful landscapes on his way.

The movie reveals both Ezequiel’s story and the current reality of the two countries. Being a young film producer is not easy in countries such as Bolivia or Argentina. To create a low budget film like Durazno, you have to think alternatively.


Crowd funding describes the collective operation when people get together and collect money, or other resources, to gain a specific goal. The internet is a very suitable platform for this, offering free advertising space with the possibility of reaching out to many people. Recently, crowd funding is becoming more and more popular, due to growth in the use of social media like Facebook. This makes it easier to get the message out to the world. Crowd funding can also work as a way of advertising by creating hype about a product and can make projects like Durazno possible by providing a necessary monetary supply. Meanwhile, it is difficult to budget with such a source of income, when you never know how much money people are willing to donate.

Durazno tells the story of a young man’s journey. By combining it with events on the Internet, the ARBOL project has made the movie release into a journey as well. Crowd funding over a certain period of time gives attention that you cannot value in money. These kinds of resources make it possible for the next generation of artists to be heard, with views and meanings we might not get to hear otherwise. Crowd funding provides opportunities. When ARBOL combines it with its focus on Latin American culture, and gives attention to young female movie creators, we might see more fruitful products from them in the future.

MES QUE UN CLUB

I take a trip to Paris, I see people with it, I take a trip to London, I see people with it, I take a trip to Copenhagen, I see people with it. But never in my life would I have imagined that the Spanish champions from Barcelona would be such a big hit in Cochabamba so far from the Catalan capital.The internet offers a lot of possibilities that invite alternative forms of advertising. Through a web page called IndieGoGo, the producers of Durazno set up an account where people can donate their money voluntarly. Here you can donate upwards of one dollar and every cent counts towards a low budget movie. Durazno is the first film from the ARBOL project, which aims to help young people, especially women, finance their movies and gain access to the film industry.

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